Industry Thoughts

2017 American Graphic Design Award! Not just one… but a few. For decades, agencies and designers from across the country have come together to submit their best for the annual GDUSA awards. This year was no different with Graphic Design… Read More

The cobbler’s kids have no shoes… It’s a common saying, right? We all nervously laugh because it’s kind of funny, yet painfully true. The accuracy of this statement hits home for many. I’ve heard a doctor really does make the worst patient, and the plumber… Read More

There are a few of you that might know our start-up story. In 2008, we were born as “502 Productions.” Time passed and services grew. We began building more websites and helping clients with design. Being a called “production company” was quickly becoming irrelevant. So, we changed. A few years later when… Read More

Have you ever felt misunderstood? We have. For the last nine years, we’ve been quietly growing a pretty solid little business here at 502. We’ve sawn wood and cut our teeth, growing from a team of two to a team of ten… and a Xerox… Read More

My old boss once told me that in high school he had a standard first date, and it was purposefully epic. Every single girl he took on a first date went on the same exact date. And we’re not talking same restaurant, we are talking every single moment planned out… Read More

Want to make your video seem unprofessional in the quickest, easiest way possible? No matter how fancy your camera, lights, rigs, and other gear, bad sound is the surest way to ruin a film or video. As George Lucas famously said, “The sound and music are 50% of the entertainment… Read More

Over the years, web development as evolved into an insanely complex field for even the most “basic” websites. Email marketing integration, employment applications, calendars for events, etc, are all common features to see on any website. While the technology has evolved quite rapidly, we as humans are still fundamentally simple… Read More

We think often about what it means to build brands through the power of story.   For me, it’s easy to get caught up in the idea that all of our work needs to tell a story. Telling a story is… Read More

The Importance of Organization Like many young men, I had a serious problem with organization growing up (just ask my mom). A clean room, a clean closet, a clean desk, what’s the point? Fact: it’s just going to get messy again — so why should I spend… Read More

Wait… Did the Art Director just say that design is pointless? Yes. Yes he did. But it comes with one big asterisk. Let me explain. I was one of those lucky kids who stumbled into a college major that he loved and never looked back. Design… Read More

We just launched our new brand, and boy, was it hard. 502 just turned nine years old! To celebrate, we launched our new brand! A new logo, a new website, and we shortened our name. While we may be handing out new business cards and writing… Read More

I recently transitioned to a different office desk and let’s just say…holy windows!  Yup, it’s a little warmer over here, I get a little glare on my computer monitor, and I occasionally may need some sunscreen, but I love it. I notice myself getting lost in my work. Read More

After entering back into the for-profit world after 8 years of working behind non-profit doors, there is one question that sticks out to me.  Why do many nonprofits not treat marketing as a priority in the budget? Yes, we all understand donors want to make sure… Read More

We waited nine months, but the day is finally here. After nine long, laboring months, filled with uncertainty, fatigue, and occasional queasiness, we can finally announce our agency’s new bundle of joy. Yes, dear friends, it is official. It’s a… Section 333 Exemption from the FAA. Cute, right? With the exemption, we’re… Read More

There he is… in all his glory. CLEARLY, this beast is ready to rumble, ready to take on anything, ready to kick some serious tail. The Beast is a symbol. A symbol of strength, of tenacity, and of… Read More

We work with a variety of industries. We have a healthy array of partners in retail, distribution, healthcare, B2B, finance, government, education and more.  All of these partners have very different products, services or offerings which they are trying to communicate… Read More

As a kid, I was always told I was creative. My Kindergarden teacher told my parents I was a talented artist, so my parents bought me art supplies and encouraged me to draw. Throughout my education, my teachers helped me explore different areas and my parents described me to their… Read More

Facebook for business is great. It is super easy to connect with customers now more than ever before. But one thing that sometimes gets forgotten in between the “Come see our new products!” and “Widgets now on sale!” is just plain old-fashioned content. Sure, your followers love finding out about new… Read More