Branding & Identity Design

Brand & Identity Design

– Marketing Strategy, Corporate Identity, & Graphic Design

Whether you are a long standing institution, or a fresh, new startup, new branding can be an exciting and effective opportunity for your business. Author Jay Baer says it best, “Branding is the art of aligning what you want people to think about your company with what people actually do think about your company.”

Before we build your brand, we spend a considerable amount of time researching you, your customers, and your competition. The insights gained in this initial analysis will serve as the foundation for the entire branding process. We take into account everything we have learned from the initial phases of the process to create a visual language that not only looks great, but conveys the proper message to the proper audience.

We are laser-focused on helping you to clarify and simplify your brand message in order to communicate more authentically and eloquently with your audience.


 –  Brand Research
 –  Identify Positioning Statement
 –  Media Placement
 –  Audience Insights
 –  Content Strategy


 –  Logo and Identity Design
 –  Defined Brand Standards
 –  Voice and Messaging
 –  Graphic & Advertising Design
 –  Retail Experience & Signage


 –  Web & UX Design
 –  Marketing Automation
 –  eCommerce
 –  Social Media
 –  Sales Funnels

Our Branding Process

"Vision without execution is just hallucination."   –  Henry Ford

At 502, we love big dreams and big ideas. We know what it's like to be super driven. Over the past few years, we've evolved from a scrappy start up to a full-fledged professional advertising agency. Innovation may be the hallmark of our agency, but it's our repeatable processes that have allowed us to mature and grow.

Our Branding Process gives us immeasurable insight into you and more importantly, your clientele. By remaining focused on your customer's desires, we can create a visual language that communicates so much more than your company name.

1. Research

1. Research

Before we build your brand, we want to get to know you, your customers, and your competition. The knowledge gained in this initial step will serve as the foundation for the entire process.

During an in-person discovery session, we will outline the unique aspects of your business. You are the expert in your business and process, and 502 will deeply research your industry to analyze existing trends and sources. Together, we will infuse the insights we uncover into your visual brand. 

Depending on your needs, we may organize a shadow day to get a true to life feel of your organization while taking plenty of notes and photos. Other research methods include: customer surveys, observation, and interviews; employee and shareholder interviews; and more. 

All of our research is packaged into an easy to read Brand Audit Guide that you can save and reference.

2. Clarifying Strategy
3. Designing Your Identity
4. Creating Touchpoints
5. Brand Launch & Continued Development

Awards We Have Won in Graphic & Branding Design

Graphic Design USA Award Winner
American Graphic Design Award

  Logo Design | 2017

Graphic Design USA Award Winner
American Graphic Design Award

Brochure & Marketing Collateral | 2017

Graphic Design USA Award Winner
American Graphic Design Award

Local Advertising Campaign | 2017


Gold | Magazine Design | 2017

Our Branding Projects