We just launched our new brand, and boy, was it hard.
502 just turned nine years old! To celebrate, we launched our new brand! A new logo, a new website, and we shortened our name. While we may be handing out new business cards and writing to clients on new letterhead, the soul of 502 is just the same.
But this wasn’t a sudden thing. In fact, this process was started about a year ago at a lake house in Missouri. And in that year, we have learned quite a lot about what our clients go through when working on their own brand and marketing. Mainly, that it is really hard to tell customers about yourself in an effective way.
When you are passionate about your work, it becomes a part of you, and when you are that close to something, it can sometimes be difficult to talk about it with other people. Think back to the first time you were preparing an answer for the interview classic; “tell me about yourself”. It’s a tough question. You have one shot to sum up everything you know about yourself into a few short sentences, and in a way that makes a great impression. Marketing your company isn’t all that different. You don’t get a ton of chances to make a first impression, and when you get that chance, you want to make it count.
We help clients ace this interview every day. And after going through the process ourselves, we gained a better understanding of the struggles our clients face, maybe even the struggles that brought them our way in the first place. It can be hard to step back from your own work, to find the truly meaningful takeaways that customers crave, and to do it all while trying to schedule headshots for the bios page and sell the board on a new-and-improved logo.
To combat these struggles, we focus on story. Every company has a story and when we focus on finding yours, we discover the important bits about you that your customers need to hear. Stories are fun to tell, easy to understand, and help you form actual relationships with your customers, instead of simply increasing transactions.
You have heard it said that creativity is 10% inspiration and 90% perspiration. We think there is a lot of truth in that. We have worked hard at developing frameworks to ensure we are getting valuable information from our clients to create insights to be used across all of their marketing. Before we create anything, whether a logo, a Google ad, or anything in between, considerable thought has gone into the who, what, when, where, and why of that deliverable. Taking the guesswork out and getting solid insights helps create meaningful creative content for you and your customers.