AIB International

Video Concept & Production
The Situation

For 100 years, AIB International has partnered with their clients to provide customized training, inspections & consulting, regulatory and certification services. Their clients are now asking for that training in a format that is more convenient and accessible for their employees, which prompted them to develop Virtual Classroom Training – a hybrid of online and in-person seminar training. Part of their advertising strategy included a video that highlights the key value propositions and ease of program use – to promote through social channels and integrate into sales presentations.