Citywide Storage

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The Situation

With four locations across the city of Salina, Kansas, Citywide Storage had a lot of brand equity when they came to 502 for rebranding and a new website. In order to keep up with consumers expectations, they knew they needed an online reservation feature, paired with modern visuals on signage and collateral.

The Approach

We took their visual identity – known for their dark green color – and modernized it, along with updating the name from Citywide Self-Storage. After our initial research and competitor analysis, we determined there was no need to keep the “self” in “self-storage” because customers already understood the concept of a storage facility. Losing that extra classifier meant more space on signage, which meant easier to read signs. A win for all.

The biggest change came from the website update. With a completely custom-built back-end, Citywide Storage users are now able to reserve any unit at any location online. This has increased their closure rate to 75% within the first seven months. Plus, add-on options such as trailer rentals and rental insurance increased as well.

"This has increased our closure rate to within the first seven months."

The Results

The biggest change came from the website update. With a completely custom-built back-end, Citywide Storage users are now able to reserve any unit at any location online. This has increased their closure rate to 75% within the first seven months. Plus, add-on options such as trailer rentals and rental insurance increased as well.