Communications Coalition of Kansas

Uniting organizations through brand positioning, name, and visual identity
The Situation

The Kansas Rural Independent Telecommunications Coalition (KRITC) and the State Independent Telephone Association of Kansas (SITA) exist to support the mission of the member organizations of deploying, maintaining and upgrading broadband services to Kansas. At the time, the two organizations were separate entities, but wanted to unite since they share many of the same missions. Our job was to develop a new brand for this united organization that would serve as a single legislative representing body for its membership.

The Approach

Our team split the project into two phases; phase 1 focused on research and discovery, while phase 2 focused on design and implementation.

Our Strategist led stakeholders through a brand discovery workshop that defined their target audiences, mission, vision, and values. From there we conducted additional research of comparable organizations and best practices to develop a name for the new organization: Communications Coalition of Kansas. 

Next, a visual identity was created. The logo represents the many individuals across the state that come together to speak as one united voice through the coalition. The uplifting and optimistic feel of the brand matches the innovative work the team does every day on behalf of their membership.