Our team split the project into two phases; phase 1 focused on research and discovery, while phase 2 focused on design and implementation.
Our Strategist led stakeholders through a brand discovery workshop that defined their target audiences, mission, vision, and values. From there we conducted additional research of comparable organizations and best practices to develop a name for the new organization: Communications Coalition of Kansas.
Next, a visual identity was created. The logo represents the many individuals across the state that come together to speak as one united voice through the coalition. The uplifting and optimistic feel of the brand matches the innovative work the team does every day on behalf of their membership.