Florence Corporation, the industry-leading mailbox design company with an established history, was looking for a manufacturing marketing partner. Someone who wasn’t afraid to get their hands dirty; someone who hashed out concepts and campaigns with them, not for them.

502 has a culture of listening. It is the first step in our onboarding process and it’s something we believe has immense value. Florence is the expert in their field for a reason. Instead of treating them like an outside entity, we engaged with them and brought them into our culture. We have forged a powerful collaboration with their internal marketing staff that has yielded fertile ground for ideation. Together, we’ve produced some amazing things, including a powerful culture video, an effective industry newsletter and a new website rebuilt from the ground up.