Florence Corporation

The Situation

Florence Corporation, the industry-leading mailbox design company with an established history, was looking for a manufacturing marketing partner. Someone who wasn’t afraid to get their hands dirty; someone who hashed out concepts and campaigns with them, not for them.

502 has a culture of listening. It is the first step in our onboarding process and it’s something we believe has immense value. Florence is the expert in their field for a reason. Instead of treating them like an outside entity, we engaged with them and brought them into our culture. We have forged a powerful collaboration with their internal marketing staff that has yielded fertile ground for ideation. Together, we’ve produced some amazing things, including a powerful culture video, an effective industry newsletter and a new website rebuilt from the ground up.

Crafting A New Web Experience

Florence Corporation approached 502 with wanting to completely overhaul their website to create a streamlined user experience where visitors can quickly build products to their desired specifications and educate themselves on centralized mail delivery. After doing extensive research, we identified what their current site did great and capitalized on their features, efficiencies, and offerings. 

Results 

We were able to create a completely new and innovative website experience that highlights why Florence Mailboxes and built tough and easy to use.

Video

Video is a popular storytelling tool – and for good reason. Florence has been utilizing video for everything from internal training videos, to technical product videos and in this case, a promotional corporate image video. Video is extremely versatile. Florence builds a feeling of pride and connection by sharing this video at company functions while using it to spark interest in potential clients or dealers as an internet commercial.