Steve’s Floral

Keeping Manhattan Blooming
The Situation

Sites like Teleflora or FTD have customers from all over the country. In order to fulfill orders and deliver efficiently, they use local florists to create the arrangements – for monthly and transactional fees. Steve’s Floral was one of these florists. Steve’s Floral wanted to provide their customers with online ordering without having to use a wire service, which cost them high fees every year. Plus, they wanted flexibility in their design and user interface.

The Approach highlights all of the unique traits the store has to offer, including spotlights on their staff and special certifications only they have. Best of all, they control the ordering process – from customizations and add-ons, to custom wedding and event consultations.

Being in control of their online presence gives them full control over their brand and customer experience.

The website had a 13% conversion rate within the first month.

The Results

Steve’s will be able to save tens of thousands of dollars annually on fees from the wire services. Its first month, the website had a 13% conversion rate. (Across industries, website conversion rates average around 3-5%.)