The Approach
StevesFloral.net highlights all of the unique traits the store has to offer, including spotlights on their staff and special certifications only they have. Best of all, they control the ordering process – from customizations and add-ons, to custom wedding and event consultations.
Being in control of their online presence gives them full control over their brand and customer experience.

The website had a 13% conversion rate within the first month.
The Results
Steve’s will be able to save tens of thousands of dollars annually on fees from the wire services. Its first month, the website had a 13% conversion rate. (Across industries, website conversion rates average around 3-5%.)